So, you may or may not know that I have a little photography business. I do mean little, it's truly me and my camera (not plural - cameras - tho I would LOVE to have several camera bodies so I could switch things up more quickly, right now I have to stop everything and switch lenses, sounds trivial, but it really slows does the creative process). Anyway, fall is upon us and time for fall foliage family pictures! It is usually when everyone starts thinking about getting pictures taken for their Christmas cards (or rather holiday cards) and although each year business picks up a little, I am frustrated with not being able to grow my business as quickly as I want to. Some would say all in God's time, and I agree, but some of it is on me too, I honestly don't believe that with all the crazy in the world that God's top priority is my photography business - I may be wrong, and if so, I apologize God, but in the mean time, I have free will and know there is more I can do to get my name out there and drum up business. The eternal problem is that it takes capital to make capital! When I'm not producing any noteworthy income yet, where do I get the cash to put into advertising and how do I go about choosing the most effective route with limited funds? I have take the money I got for my birthday and hired a friend who is a pro to totally redo my website - I am very excited about that!! And I have invested in a program that changes the way I present images to my clients, but I want more clients!!! Winter will be here before long and that drastically reduces my opportunity for business since I don't have a studio and work totally out of my home. Uuugh. I didn't mean to gripe and moan, consider this me thinking out loud and brainstorming - I've done the thinking out loud, anybody got any brainstorming ideas for me??
4 comments:
No good ideas, as usual, but lots of admiration. . .
Don't know why, but I've never been a picture kind of gal. . .
Ok so I have several photography friends from HS on FB. They all have direct links to their webpage and you become fans of their fb page. You should have a page on FB for your buisness. It just gives you (dare I say it) more face time. I don't know how much they cost but how about an ad on the back of the bulletin. It is the first place I look for buisness. Volunteer to take pictures for some "high profiles" get your name out there. Not that Blake is -- but a brother Knight of Columbus did his buisness picture and now that is who Blake recommends to people. Ok, I'm out of ideas. Except that you could come see me and do some belly shots ;)
Miss you.
Sorry - I don't have any great ideas. I find that it's really so much about having personal connections with people, and the website stuff is a good backup for that.
Hi! themomJen sent us this way. I have had the same problems. I really agree with the FaceBook idea, I swear I've gotten half my business lately from that alone. I have also made my own flyers to hang on public bulletin boards. Take your best photos and put them out for show. Do a few friends and family (with really cute, cooperative members) for free to get just what you want to show off! Make up some cool business cards (try wallet-sized prints!) and hand them out whenever you can. I don't advertise at all, its all just blog, FB, and word of mouth. Good luck!!
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